Business Case Study: How MacMan supported a leading creative agency through lockdown – and beyond.

“MacMan is one of the few Apple specialists in our area and we’ve come to rely on them for our tech support, no more so than when Covid hit back in March and, as a business, we had to make some fast decisions.”  – Janet Rogers, Alchemy Mill Co-Founder.

Creative agency, Alchemy Mill, provides digital marketing, branding and print services to a range of high profile clients including The LTA, The Climate Group, Mind, Climate Week NYC and UK Government initiatives. Their work is showcased globally and their clients demand the highest standards with rapid turnarounds. In turn, the creative team require gold-standard tech support that they can depend on, 24/7.

Cue MacMan Business Support.

The Challenge:

Alchemy Mill operates from a large office space in West Sussex but at the start of the Spring lockdown, the team had to relocate immediately to their respective homes:

“The speed at which MacMan was able to source additional iMacs and to help us access the server remotely saved us from temporary closure.”

At the same time, the agency realised that after 7 years, their RAID drive and server – which hosts a huge number of graphic-heavy client files – were beginning to slow down.

“As with any business, missing deadlines or losing vital client files would be a disaster.  We simply couldn’t risk it failing”.

How MacMan Helped:

Through a combination of remote and in-person visits, MacMan was able to support Alchemy Mill to respond almost instantly to the team’s concerns and to ensure that everything was fully backed up while their systems were assessed and upgraded.

“Knowing we have a monthly MacMan Business Support Plan in place and that David is always on the end of the phone has been a huge relief. And of course, we’re now fully set up to support our clients during lockdown part two.”

How MacMan Can Support Your Business:

Now, more than ever, businesses need to stay open and run smoothly without the headache and cost that unexpected downtime can bring. MacMan’s range of flexible Business Support plans offer speedy, expert help to organisations of all sizes, types and budget, so they can focus on what’s important. Try us now with a free 30-day free trial.


Visit Alchemy Mill’s website for more information on their creative work with high performing brands.